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Patients have more ways to purchase lenses than ever before. Here are 3 ways you can keep them from purchasing lenses and frames elsewhere.  Read more
As an optician, your demands on your suppliers start with your customers’ demands on you. Good products and low prices are obvious but is it enough to build a … Read more
Engaged employees are loyal employees in your eye care practice, which helps set yourself up for employee retention, patient retention, and practice growth. Read more
Effective communication is a two-way street for any eye care practice. You talk to your patients and expect feedback in return. That can be difficult if you’re … Read more
It is easier to increase revenue from existing customers than to get the same revenue streams from new ones. This is an old truth but still valid. So, what do … Read more
Ignoring social media can be tempting. But it can be a great way to help new patients find your eye care practice. See five tips you can start using now.  Read more

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