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Patients have more ways to purchase lenses than ever before. Here are 3 ways you can keep them from purchasing lenses and frames elsewhere. Read more
Effective communication is a two-way street for any eye care practice. You talk to your patients and expect feedback in return. That can be difficult if you’re … Read more
Ignoring social media can be tempting. But it can be a great way to help new patients find your eye care practice. See five tips you can start using now. Read more
Have you ever come across that perfectly impossible face? There is no way you can find frames that go along with the prescribed lens. Your customer has started … Read more
You don't have to market your practice alone. Outsourcing your eye care practice marketing can ultimately save you time, money and a whole lot of stress. Read more
The glare of oncoming traffic, distracting reflections on a wet road, late night eye fatigue – we all experience these problems at one time or another. Such … Read more

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