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Education is a key part of avoiding commoditisation. Patients can’t diagnose their own vision problems, so they can’t determine which lenses are best for them. Read more
Get your eye care practice found by using Google Business. Read more
In our current lexicon of overusing extreme adjectives like “epic” or adding “-magedon” to an event, like three inches of snow, it becomes difficult to figure … Read more
How many of your patients turn down lens treatments because they do not see the benefits? How many think it is an unnecessary expense? Modern lens treatments … Read more
Are you asking the right questions about screen time with your patients? What about symptoms related to Digital Eye Strain? Read more
Your success is depending on how successful your optical suppliers are in supporting you. And, this is not only about product deliveries and tools, but rather … Read more

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