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Engaged employees are loyal employees in your eye care practice, which helps set yourself up for employee retention, patient retention, and practice growth. Read more
I know from my conversations with opticians that talking about and selling coatings is sometimes limited by time and often happens at the very end of the … Read more
I know from my conversations with opticians that talking about and selling coatings to your patient/consumer is sometimes limited by time and the discussion … Read more
Your potential customers are active on social media. Is this fact something that you can use in your marketing? The answer is yes, of course. But where do you … Read more
Ignoring social media can be tempting. But it can be a great way to help new patients find your eye care practice. See five tips you can start using now. Read more
Five tips for eye care professionals to follow to delight patients and keep them coming back. Read more

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