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The Knowledge Hub

For Eye Care Professionals

Insights and knowledge

There are nearly 1 billion people globally with near-vision impairment and it is estimated that 1 in 5 children wear … Read more
The marketing world is quickly changing and mobile devices are a big reason why. Read more
More and more professional organizations these days are weighing the pros and cons of calling or texting their … Read more
Five tips for eye care professionals to follow to delight patients and keep them coming back.  Read more
What does effective communication look like these days? How do you reach patients? Why is the digital marketplace so … Read more
Time and resources are limited at most eye care practices. Here are four administrative tasks you can automate to help … Read more
Patients have more ways to purchase lenses than ever before. Here are 3 ways you can keep them from purchasing lenses … Read more
As an optician, your demands on your suppliers start with your customers’ demands on you. Good products and low prices … Read more
Engaged employees are loyal employees in your eye care practice, which helps set yourself up for employee retention, … Read more
Effective communication is a two-way street for any eye care practice. You talk to your patients and expect feedback in … Read more

For Spectacle Wearers

Thoughts, tips and facts about lenses

You should take care of your eyes. Get your eyesight tested at least every second year. Maybe even more often the older … Read more
Hyperopia is a vision problem which is commonly known as farsightedness or longsightedness. It causes nearby objects to … Read more
Presbyopia is a vision problem which is commonly known as farsightedness or long-sightedness. It causes nearby objects … Read more
You have seen it before. All the seducing offers.” Buy the frames and get the prescription lens for free”. “Buy one and … Read more
This is called nearsightedness or shortsightedness. It means that you can see objects close by very clearly but objects … Read more
Close your eyes for a minute. Go get a cup of coffee with your eyes still closed. Or, send an email to a friend. It is … Read more
There are eye conditions which can affect almost anyone, such as refractive errors, digital eye strain or having dry … Read more
We’ve all been there. It’s late afternoon. You’re driving home from work. You turn the corner and, WHAM!! The sun … Read more
It all starts with your prescription. It will tell you what type of lens you need. But there are still many choices to … Read more
There are many types of lens treatments and they always come with a cost. Why should you pay for something that may or … Read more