HOYA revamps Eye-M-Growing (EMG) kids program

Myopia and other eye conditions are best managed early on to avoid long-term vision issues. That’s why it’s important to encourage your patients to start eye exams for children as soon as six months, to pay attention to any early symptoms of vision problems, and to make them aware of all of the opportunities out there for protecting their children’s eyes.

Myopia and other eye conditions are best managed early on to avoid long-term vision issues. That’s why it’s important to encourage your patients to start eye exams for children as soon as six months, to pay attention to any early symptoms of vision problems, and to make them aware of all of the opportunities out there for protecting their children’s eyes. 

At HOYA Vision Care, we take children’s vision seriously. We’ve recently taken our legacy kids program, Eye-M-Growing (EMG), and revamped it for more availability and more premium products.

Here’s what you need to know about the new EMG program, what it includes, and how you can use it to improve the lives of your patients who are children.

What is EMG?

EMG is HOYA’s kids program catered to children up to 16 years old. The program ultimately offers children a multi-pair lens solution at a reduced cost with an enhanced warranty.  

This is great news for parents who want to be cost-effective while preventing myopia and other eye conditions for their children. It’s also great news for the ECP, who is looking for better ways to serve patients and become a trusted resource for cost-conscious eye care – especially since the EMG program grows with the child as they get older.

What’s included in the Eye-M-Growing program?

We’ve streamlined our portfolio to offer clear, photochromic, and polarized options for all of our lens designs, and we’ve added 1.60 index. Specifically, we’ve updated our MiYOSMART portfolio to include the latest innovation for myopia management in children: MiYOSMART ChameleonTM photochromic lenses. 

Premium coatings and lens designs included in EMG:

  • MiYOSMART: Myopia Management clinically proven over a 6 year study1 
  • MySV: offers 360° clear vision
  • SYNC III: near boost zone provides extra relief to digital eye strain
  • Industry leading coatings, EX3+ and Recharge: offers the comfort of crisp clear vision and superiorly durable coating
  • Sensity Family: photochromic lenses that go dark and fade back clear when inside  

More about MiYOSMART ChameleonTM

MiYOSMART ChameleonTM is our evidence-based, 2-in-1 photochromic lens solution for myopia management. Our motivation for this first-to-market lens: to give kids the ability to absorb the benefits of time outdoors while protecting them against intense sunlight and UV. Kids should be able to be kids without discomfort from intense sunlight.

Key MiYOSMART ChameleonTM features:

  • Acts as an all-in-one solution to myopia management and comfortable outdoor activity.
  • Protects from UV and intense sunlight, while simultaneously correcting the myopic refractive error and slowing myopia progression.2-6 
  • Utilizes DIMS Technology that has been shown to slow myopia progression by 60% in children aged 8 to 13.4
  • Rapidly adapts to sunlight and fades back to clear indoors in seconds.7
  • Offers vibrant colours and rich contrast in bright light, allowing children to fully experience the beauty of the outdoors.8

Learn More

What else can your patients do for their kids?

Choose the EMG program for a lens program that grows with them and offers options to suit their unique vision and eye health needs. Beyond selecting the right lenses, parents can: 

  • Encourage their kids to take frequent breaks from close-up work 
  • Limit their children’s overall time spent on work such as reading or screen time
  • Get their children outside daily for at least 90-120 minutes  

Frequently Asked Questions

What are the qualifications for the EMG program?

The only qualification for the EMG program is that the child be 16 years of age or under. If your patient’s child is 16 years old or younger, they are welcome to participate in the program and take advantage of HOYA’s premium lens coatings and designs for their kids.

What lens products or designs are included in the EMG kids program at HOYA?

MiYOSMART offers effective myopia management, clinically proven over a 6-year study.1 MySV offers 360° clear vision and SYNC III offers near boost zone to provide extra relief to digital eyestrain. Our industry leading coatings, EX3+ and Recharge, offer wearers the comfort of crisp clear vision and superiorly durable coating.

References

  1. Lam, C.S.Y., Tang, W.C., Zhang, H.Y. et al. Long-term myopia control effect and safety in children wearing DIMS spectacle lenses for 6 years. Sci Rep 13, 5475 (2023). https://doi.org/10.1038/s41598-023-32700-7
  2. WSPOS. Sunlight Exposure & Children’s Eyes Consensus Statement. 2016. Available at:  https://www.wspos.org/wspos-sunlight-exposure-childrens-eyes-consensus-statement/ (Last accessed 20/02/2023)
  3. Wu PC, Chuang MN, Choi J, et al. Update in myopia and treatment strategy of atropine use in myopia control. Eye (Lond). 2019;33(1):3-13.
  4. Lam CSY, Tang WC, Tse DY, et al. Defocus Incorporated Multiple Segments (DIMS) spectacle lenses slow myopia progression: a 2-year randomised clinical trial. Br J Ophthalmol. 2020;104(3):363-368. 
  5. Lakkis C, Weidemann K. Evaluation of the performance of photochromic spectacle lenses in children and adolescents aged 10 to 15 years. Clin Exp Optom. 2006;89(4):246-252. .
  6. Renzi-Hammond LM, Hammond BR Jr. The effects of photochromic lenses on visual performance. Clin Exp Optom. 2016;99(6):568-574.
  7. Hoya data on file. HOYA Internal Product Performance Validation. 09/2022
  8. Quintana MS, Langa A, del Moral-Martinez I, et al. Polarized Filters Enhance Contrast Sensitivity When Glare Is Produced On A Flat Surface Under Photopic Conditions. Invest Ophthalmol Vis Sci. 2006;47(13):1225.