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The Knowledge Hub

For Eye Care Professionals

Insights and knowledge

I know from my conversations with opticians that talking about and selling coatings to your patient/consumer is … Read more
You’ll want to hang it on your shop wall as a contemporary design element. However, this sleek mirror is more than … Read more
There are nearly 1 billion people globally with near-vision impairment and it is estimated that 1 in 5 children wear … Read more
The marketing world is quickly changing and mobile devices are a big reason why. Read more
More and more professional organizations these days are weighing the pros and cons of calling or texting their … Read more
Five tips for eye care professionals to follow to delight patients and keep them coming back.  Read more
What does effective communication look like these days? How do you reach patients? Why is the digital marketplace so … Read more
Time and resources are limited at most eye care practices. Here are four administrative tasks you can automate to help … Read more
Patients have more ways to purchase lenses than ever before. Here are 3 ways you can keep them from purchasing lenses … Read more
As an optician, your demands on your suppliers start with your customers’ demands on you. Good products and low prices … Read more

For Spectacle Wearers

Thoughts, tips and facts about lenses

Taking a great selfie is more than just holding your camera phone slightly above your head.  Read more
You should take care of your eyes. Get your eyesight tested at least every second year. Maybe even more often the older … Read more
Hyperopia is a vision problem which is commonly known as farsightedness or longsightedness. It causes nearby objects to … Read more
Presbyopia is a vision problem which is commonly known as farsightedness or long-sightedness. It causes nearby objects … Read more
You have seen it before. All the seducing offers.” Buy the frames and get the prescription lens for free”. “Buy one and … Read more
This is called nearsightedness or shortsightedness. It means that you can see objects close by very clearly but objects … Read more
Close your eyes for a minute. Go get a cup of coffee with your eyes still closed. Or, send an email to a friend. It is … Read more
There are eye conditions which can affect almost anyone, such as refractive errors, digital eye strain or having dry … Read more