HOYA Vision Care Launches Transitions® Signature® GEN 8TM Gray and Brown
In HOYA Premium Free Form Designs and AR Coatings
“We are excited to continue our relationship with Transitions Optical to bring the latest in photochromic technology to eye care professionals,” stated Maria Petruccelli, Director of Channel Marketing, Americas. She continued, “Transitions Signature GEN 8 Gray and Brown will be an excellent complement to HOYA's full portfolio of photochromic technologies. As more materials and designs become available, accounts will see they have a robust offering for all patient needs.”
Hoya is a full-service premium quality Rx laboratory network with more than 30 locations in the U.S. Transitions Signature GEN 8 lenses are a natural fit for our industry leading free form designs and AR coatings. The goal is to provide the best options for ECPs with competitive designs and treatments. Some of the exciting new features and benefits of Transitions Signature GEN 8 lenses include:
- Activation Speed – Transitions Signature GEN 8 lenses are 30% faster to activate than Transitions® Signature® VII lenses
- Deactivation Speed – Transitions Signature GEN 8 lenses are 35% faster to fade back than Transitions Signature VII lenses
- Activated Darkness – Transitions Signature GEN 8 lenses get even darker than Transitions Signature VII lenses
- Improved performance longevity
Transitions Optical and Hoya will also work together to promote availability to the ECP market and patients. Some of the activities include:
- Four city education tour beginning in Brooklyn Center, MN and coinciding with the 29 Rooms city tour
- Patient rebate promotion
- Launch kits and education for practices
The detailed launch plan by lens material and HOYA design for Transitions Signature GEN 8 Gray and Brown lenses are available on hoyavision.us and from local Territory Sales Managers. Transitions Signature GEN 8 photochromic lenses are available in all HOYA anti-reflective coatings and treatments are also available via major vision plans. Transitions Signature VII products will remain available in some styles.
Please contact your Territory Sales Manager or HOYA Customer Care for any questions regarding Transitions Signature GEN 8 lenses.
About HOYA
Founded in 1941 in Tokyo, Japan, Hoya is a global technology and med-tech company, and a leading supplier of innovative high-tech and medical products. Hoya is active in the fields of healthcare and information technology, providing eyeglasses, medical endoscopes, intraocular lenses, optical lenses, as well as key components for semiconductor devices, LCD panels and HDDs. With over 150 offices and subsidiaries worldwide, Hoya currently employs a multinational workforce of 37,000 people. For more information, please visit http://www.hoya.com.
About HOYA Vision Care
For over 60 years, Hoya Vision Care has been a global leader in the eyeglass lens business. With a presence in over 50 countries, Hoya Vision Care has a proven expertise in lens designs and freeform surfacing technology combined with a leading position in high performance, quality AR coating. Hoya Vision Care’s solid market portfolio includes VISION EASE, SEIKO and PENTAX optical lenses, as well as innovative products such as Yuniku, the world’s first vision-centric, 3D tailored eyewear. The company employs over 16,000 employees worldwide with mass production facilities in Asia & Europe and over 40 local Rx laboratories globally. For more information, please visit www.hoyavision.com.
Disclaimers: CR 607 products fade back to clear 23% faster claim is based on tests across materials on grey lenses, being the most popular color, fading back to 70% transmission at 23° C.
CR 607 products activate to a category 3 darkness 15% faster claim is based on tests across materials on grey lenses, being the most popular color, achieving 18% transmission at 23° C.
Transitions and Transitions Signature are registered trademarks and the Transitions logo is a trademark of Transitions Optical, Inc., used under license by Transitions Optical Ltd. GEN 8 is a trademark of Transitions Optical Limited. ©2019 Transitions Optical Limited. Photochromic performance is influenced by temperature, UV exposure and lens material.
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