You can find a plethora of information about marketing on the Internet, from the latest marketing trends to choosing the right pages for your website. But when it comes to actually putting all of this information into practice, what does it look like? To help you out, here are six examples of eye care practices with innovative marketing techniques that actually work:
1. Advanced Eyecare Professionals
An eye care practice with multiple locations in Michigan, Advanced Eyecare Professionals wanted to rebrand itself to have a more modern look and feel that mimicked its modern approach to eye care. They reached out to Innereactive Media, which developed a smartly designed logo, a “soft, medical based” color palette and “large, crisp imagery.” Their overall image is now sleek and professional.
An “independent optical boutique catering to anyone wanting to see well in style,” The Eyeglass Lass has a marketing personality all its own. The boutique’s stunning website features a variety of colorful frames and the tattoo-loving owner uses a charming, personable tone in her content. The result? Funky, fresh marketing.
3. Bouquet Mulligan DeMaio Eye Professionals
This Pennsylvania (USA) based eye care practice regularly brings in new customers by leveraging giveaways on its Facebook page. From Ray-Ban bags to hockey tickets, patients can enter to win by liking and sharing certain posts, thus growing the practice’s social media reach and following. They were even featured in INVISION magazine in January for their efforts. Talk about great marketing!
Based in Wichita Falls, TX, this eye care practice has a beautiful, responsive website. But what truly sets it apart is the variety of automated patient tools. From the ability to schedule an exam online and submit payments to educational videos and helpful articles, Clarke EyeCare Center makes things easy for the patient — all while saving time for its staff in the process.
The best way to market to your current and potential patients is to offer educational content that they enjoy. This eye care practice does so by focusing on nutritional and dietary advice on the side. The owner, Dr. James Vann, OD, is certified as a holistic health practitioner and the practice offers health services like BioPhotonic scanning, which tests patients’ dietary habits. Their website even has a Nutrition & Wellness section with resources that further emphasize this part of their marketing.
An honoree for the 2015 Best Practices Recognition Program for Excellence in Eye Care, this practice’s marketing efforts are truly inspiring. Educating patients is one of Coan Eye Care’s top priorities and it shows in the practice’s website marketing and in-person patient engagement. Winning the award alone is fantastic marketing material to use for the foreseeable future.
