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The marketing world is quickly changing and mobile devices are a big reason why. Read more
More and more professional organizations these days are weighing the pros and cons of calling or texting their patients. Eye care practices are no different. Read more
Five tips for eye care professionals to follow to delight patients and keep them coming back.  Read more
What does effective communication look like these days? How do you reach patients? Why is the digital marketplace so important? Read more
Time and resources are limited at most eye care practices. Here are four administrative tasks you can automate to help be more efficient with time management. Read more
Patients have more ways to purchase lenses than ever before. Here are 3 ways you can keep them from purchasing lenses and frames elsewhere.  Read more

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