HOYA Vision Care, Director of ECP Channel Marketing As Director of Marketing for the ECP channel, Seth is responsible for providing strategic marketing direction and driving growth for the Independent. Him and his team works to bring innovative programs and promotions to market for HOYA ECPs to grow, most recently launching the Visionary Alliance. Seth has a very diverse background as an entrepreneur, marketing director for other optical organizations, and leading strategic expansion in the oil and gas industry. Seth has enjoyed many firsts in his career. He founded a lifestyle outdoor brand, Black Dog Offroad, bringing to market innovative new products and services. In the optical industry, he spearheaded frame and lens partnerships, led global best practice initiatives, and launched the first of its kind Power of Vision Campaign in the US. Seth received a Bachelor of Science degree in Business Administration from Texas A&M University where he also competed as a high jumper on the National Champion Track & Field Team. He later received his Master of Science Degree in Marketing from Texas A&M University.