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Do you drive every day? There’s a pretty good chance you do. In fact, a recent study in Germany, Spain and the UK suggests that more than 70% of those surveyed …
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Education is a key part of avoiding commoditization. Patients can’t diagnose their own vision problems, so they can’t determine which lenses are best for them.
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The most common way patients treat Digital Eye Strain today is by rubbing their eyes. This is neither a remedy nor a treatment – SYNC III Lenses are the …
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How many of your customers turn down lens treatments because they do not see the benefits? How many think it is an unnecessary expense? Modern lens treatments …
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In our current lexicon of overusing extreme adjectives like “epic” or adding “-magedon” to an event, like three inches of snow, it becomes difficult to figure …
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