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Your potential customers are active on social media. Is this fact something that you can use in your marketing? The answer is yes, of course. But where do you …
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Ignoring social media can be tempting. But it can be a great way to help new patients find your eye care practice. See five tips you can start using now.
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Do you drive every day? There’s a pretty good chance you do. In fact, a recent study in Germany, Spain and the UK suggests that more than 70% of those surveyed …
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Education is a key part of avoiding commoditisation. Patients can’t diagnose their own vision problems, so they can’t determine which lenses are best for them.
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