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Your potential customers are active on social media. Is this fact something that you can use in your marketing? The answer is yes, of course. But where do you … Read more
Ignoring social media can be tempting. But it can be a great way to help new patients find your eye care practice. See five tips you can start using now. Read more
Five tips for eye care professionals to follow to delight patients and keep them coming back. Read more
Do you drive every day? There’s a pretty good chance you do. In fact, a recent study in Germany, Spain and the UK suggests that more than 70% of those surveyed … Read more
Education is a key part of avoiding commoditisation. Patients can’t diagnose their own vision problems, so they can’t determine which lenses are best for them. Read more
Get your eye care practice found by using Google Business. Read more

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