For Eye Care Professionals ›
Insights and knowledge
Engaged employees are loyal employees in your eye care practice, which helps set yourself up for employee retention, …
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I know from my conversations with opticians that talking about and selling coatings is sometimes limited by time and …
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I know from my conversations with opticians that talking about and selling coatings to your patient/consumer is …
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Your potential customers are active on social media. Is this fact something that you can use in your marketing? The …
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Ignoring social media can be tempting. But it can be a great way to help new patients find your eye care practice. See …
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Five tips for eye care professionals to follow to delight patients and keep them coming back.
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The question may seem a little bit far-fetched. What does automobile traffic have to do with your practice? Well, you …
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How do you manage to stay updated on the latest developments in eye care? You are running a practice and between …
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Do you drive every day? There’s a pretty good chance you do. In fact, a recent study in Germany, Spain and the UK …
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In today’s fast-paced world, opticians and eye care professionals need to do their best to keep up to speed with the …
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For Spectacle Wearers ›
Thoughts, tips and facts about lenses
There are eye conditions which can affect almost anyone, such as refractive errors, digital eye strain or having dry …
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You should take care of your eyes and get your eyesight tested regularly. Between regular check-ups you should be aware …
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You have seen it before. All the seducing offers. "Buy the frames and get the prescription lens for free". "Buy one and …
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Close your eyes for a minute. Make yourself a cup of coffee with your eyes still closed. Or, send an email to a friend. …
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Sometimes we tend to forget how much we depend on our vision. Close your eyes for a few minutes and try to to do what …
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It all starts with your prescription. It will tell you what type of lens you need but there are still many choices to …
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There are many types of lens treatments and they always come with a cost. Why should you pay for something that may or …
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There might be different reasons as to why you may want to change your optician. Sometimes it is about new inspiration. …
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Astigmatism is a common eyesight problem. It causes a blurred image which can be corrected in most cases. Here is how …
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How to determine the best age at which to identify problems related to vision in young children? There are many …
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