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The Vision Care Blogs

For Eye Care Professionals

Insights and knowledge

Your potential customers are active on social media. Is this fact something that you can use in your marketing? The … Read more
Ignoring social media can be tempting. But it can be a great way to help new patients find your eye care practice. See … Read more
Five tips for eye care professionals to follow to delight patients and keep them coming back. Read more
The question may seem a little bit far-fetched. What does automobile traffic have to do with your practice? Well, you … Read more
How do you manage to stay updated on the latest developments in eye care? You are running a practice and between … Read more
Do you drive every day? There’s a pretty good chance you do. In fact, a recent study in Germany, Spain and the UK … Read more
In today’s fast-paced world, opticians and eye care professionals need to do their best to keep up to speed with the … Read more
Education is a key part of avoiding commoditisation. Patients can’t diagnose their own vision problems, so they can’t … Read more
Get your eye care practice found by using Google Business. Read more
In our current lexicon of overusing extreme adjectives like “epic” or adding “-magedon” to an event, like three inches … Read more

For Spectacle Wearers

Thoughts, tips and facts about lenses

You should take care of your eyes and get your eyesight tested regularly. Between regular check-ups you should be aware … Read more
You have seen it before. All the seducing offers. "Buy the frames and get the prescription lens for free". "Buy one and … Read more
Close your eyes for a minute. Make yourself a cup of coffee with your eyes still closed. Or, send an email to a friend. … Read more
Sometimes we tend to forget how much we depend on our vision. Close your eyes for a few minutes and try to to do what … Read more
It all starts with your prescription. It will tell you what type of lens you need but there are still many choices to … Read more
There are many types of lens treatments and they always come with a cost. Why should you pay for something that may or … Read more
There might be different reasons as to why you may want to change your optician. Sometimes it is about new inspiration. … Read more
Astigmatism is a common eyesight problem. It causes a blurred image which can be corrected in most cases. Here is how … Read more
How to determine the best age at which to identify problems related to vision in young children? There are many … Read more
You might have experienced it yourself, your arms are not long enough and you can’t read a book or text on your … Read more