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The marketing world is quickly changing and mobile devices are a big reason why. Read more
More and more professional organizations these days are weighing the pros and cons of calling or texting their patients. Eye care practices are no different. Read more
As an optician, your demands on your suppliers start with your customers’ demands on you. Good products and low prices are obvious but is it enough to build a … Read more
When it comes to eye care practices, a strong social media presence is vital for obtaining, retaining and educating patients. Read more
Naturally, you know all the rules and laws you must comply with to run your practice. At the end of the day it boils down to patient and customer safety. You … Read more
Are your customers buying specwear online instead of visiting you? Do they use your shop for browsing products but take their business elsewhere? It is … Read more

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