We use cookies on the site for our own business purposes including keeping track of your preferences and collecting aggregated statistics to analyse how our site is used. By using this site you agree that a cookie is stored.

The Vision Care Blogs

For Eye Care Professionals

Insights and knowledge

Five tips for eye care professionals to follow to delight patients and keep them coming back.  Read more
What does effective communication look like these days? How do you reach patients? Why is the digital marketplace so … Read more
Time and resources are limited at most eye care practices. Here are four administrative tasks you can automate to help … Read more
Patients have more ways to purchase lenses than ever before. Here are 3 ways you can keep them from purchasing lenses … Read more
As an optician, your demands on your suppliers start with your customers’ demands on you. Good products and low prices … Read more
Engaged employees are loyal employees in your eye care practice, which helps set yourself up for employee retention, … Read more
Effective communication is a two-way street for any eye care practice. You talk to your patients and expect feedback in … Read more
It is easier to increase revenue from existing customers than to get the same revenue streams from new ones. This is an … Read more
Ignoring social media can be tempting. But it can be a great way to help new patients find your eye care practice. See … Read more
Have you ever come across that perfectly impossible face? There is no way you can find frames that go along with the … Read more

For Spectacle Wearers

Thoughts, tips and facts about lenses

Presbyopia is a vision problem which is commonly known as farsightedness or long-sightedness. It causes nearby objects … Read more
You have seen it before. All the seducing offers.” Buy the frames and get the prescription lens for free”. “Buy one and … Read more
This is called nearsightedness or shortsightedness. It means that you can see objects close by very clearly but objects … Read more
Close your eyes for a minute. Go get a cup of coffee with your eyes still closed. Or, send an email to a friend. It is … Read more
There are eye conditions which can affect almost anyone, such as refractive errors, digital eye strain or having dry … Read more
We’ve all been there. It’s late afternoon. You’re driving home from work. You turn the corner and, WHAM!! The sun … Read more
It all starts with your prescription. It will tell you what type of lens you need. But there are still many choices to … Read more
There are many types of lens treatments and they always come with a cost. Why should you pay for something that may or … Read more
Your glasses get dirty now and then, right? When you are in the middle of an activity it is easy to use your sleeve to … Read more
There might be different reasons as to why you may want to change your optician. Sometimes it is about new inspiration. … Read more