For Eye Care Professionals ›
Insights and knowledge
Recently, Hoya published its peer-reviewed article based on its clinical research about the effect of lenses for …
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I know from my conversations with opticians that talking about and selling coatings to your patient/consumer is …
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You’ll want to hang it on your shop wall as a contemporary design element. However, this sleek mirror is more than …
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There are nearly 1 billion people globally with near-vision impairment and it is estimated that 1 in 5 children wear …
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The marketing world is quickly changing and mobile devices are a big reason why.
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More and more professional organizations these days are weighing the pros and cons of calling or texting their …
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Five tips for eye care professionals to follow to delight patients and keep them coming back.
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What does effective communication look like these days? How do you reach patients? Why is the digital marketplace so …
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For Spectacle Wearers ›
Thoughts, tips and facts about lenses
Taking a great selfie is more than just holding your camera phone slightly above your head.
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You should take care of your eyes. Get your eyesight tested at least every second year. Maybe even more often the older …
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Hyperopia is a vision problem which is commonly known as farsightedness or longsightedness. It causes nearby objects to …
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Presbyopia is a vision problem which is commonly known as farsightedness or long-sightedness. It causes nearby objects …
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You have seen it before. All the seducing offers.” Buy the frames and get the prescription lens for free”. “Buy one and …
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