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Do you drive every day? There’s a pretty good chance you do. In fact, a recent study in Germany, Spain and the UK suggests that more than 70% of those surveyed …
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Your potential customers are active in social media. Is this fact something that you can use in your marketing? The answer is yes, of course. But where do you start and how do you do it? Let’s have a …
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Naturally, you know all the rules and laws you must comply with to run your practice. At the end of the day it boils down to patient and customer safety. You …
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Education is a key part of avoiding commoditization. Patients can’t diagnose their own vision problems, so they can’t determine which lenses are best for them.
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